They Said They Were Changing Your Brand – They were dismantling you. Tuakiri Autophagy — reclaiming the self that was taken.
I want to tell you what forty-one years of systematic identity assault looks like from the inside.
It looks like success.
It looks like promotions, adaptability, professional development, and being told you’re a good cultural fit. It looks like learning which version of yourself to bring to which room. It looks like getting really good at making people comfortable — smoothing your edges, moderating your language, monitoring your Māoriness so it reads as flavour rather than threat.
It looks like ‘disappearing’. Incrementally. Professionally. Over decades.
And then one day — through redundancy, illness, through whatever event finally cracks the performance open — you look in the mirror and realise: the person looking back is a survival strategy. A construction. Someone you built to get through.
Ko wai au? Who am I?
That is the question Tuakiri Autophagy is built to answer.







